Legal

Privacy Policy

Last updated: 27 June 2026

Your privacy is fundamental to our practice. This policy explains what we collect, why, and the control you have over it.

1. Who we are

Arcline™ is operated by Guthertz Beratung GmbH, Zürich, Switzerland ("we", "us"). This Privacy Policy explains how we collect, use and protect your personal data when you interact with our website and engage our services.

2. Data we collect

We collect only the data necessary to provide our services:

  • Contact details you provide (name, email, phone) when you request a discovery session or register for The Positioning Lab.
  • Professional background and career information you share during coaching, positioning and advisory engagements.
  • Technical data automatically collected by your browser (IP address, device type, pages visited) via standard analytics tools.

3. How we use your data

We process your data to:

  • Respond to enquiries and schedule sessions.
  • Deliver Executive Positioning, Hidden Market Intelligence, Interview Intelligence and The Positioning Lab.
  • Send you relevant updates where you have consented to receive them.
  • Fulfil legal, accounting and regulatory obligations under Swiss law.

4. Legal basis

We process your data on the basis of your consent, the performance of a contract with you, and our legitimate business interests in operating the practice. Where processing relies on consent, you may withdraw it at any time.

5. Sharing of data

We do not sell your personal data. We share data only with trusted processors who help us run the practice (e.g. scheduling, payment, hosting) and who are bound by confidentiality, or where required by law.

6. Data retention

We retain your data only for as long as necessary to provide our services and to meet legal or accounting requirements. Engagement records are typically retained for the duration of the relationship plus the statutory limitation period under Swiss law.

7. Your rights

Under the Swiss Federal Act on Data Protection (revFADP) and the GDPR, where applicable, you have the right to access, correct, restrict, port and delete your personal data, and to object to certain processing. To exercise these rights, contact us at the details in our Impressum.

8. Security

We apply appropriate technical and organisational measures to protect your data against unauthorised access, loss or misuse. No method of transmission over the internet is fully secure, but we work to protect your data using industry standards.

9. Changes to this policy

We may update this Privacy Policy from time to time. The date of the last update is shown above. We encourage you to review it periodically.