For coaches
Get certified.
Certify in EB Business Archetypes® and bring it to your own clients, on your own AI page powered by Business Archetypes, up to 25 a year.
Positioning Lab · Certification
Become certified in EB Business Archetypes®.
A live, intensive certification for up to five coach practitioners who want to diagnose executive patterns, articulate client value, and bring the EB Business Archetypes® tool to their own clients with your own Business Archetypes page for up to 25 clients a year. Delivered across two six-hour live sessions.
You'll be certified to
Diagnose executive business archetypes
Build evidence-backed client narratives
Articulate positioning statements
Run the Opportunity Map with clients
Coach interview and networking stories
Learn the EB Business Archetypes® Framework. Read the executive, identify the pattern of repeated value they create, and map it to the business moment the company needs now.
- The five business archetypes and their triggers
- How to read an executive career as evidence
- The mandate that decides positioning
Run the diagnostic on real cases. Demonstrate that you can articulate a client's positioning and connect it to a hiring mandate. Live assessment with Emanuela and the ArcLine team.
- Live case work with practising executives
- Articulation and evidence assessment
- Certification as an EB Business Archetypes® Practitioner
Acquire your personalized Business Archetypes page and run it with your own clients, up to 25 a year. Weekly Opportunity Map updates keep every client's market intelligence current.
- Your personalized Business Archetypes page, up to 25 clients a year
- The Opportunity Map per client, updated every Monday
- Practitioner listing and ongoing support
What coaches acquire
Your personalized Business Archetypes page. Up to 25 clients a year.
Certified coaches acquire their own personalized Business Archetypes page to run with up to 25 clients a year, with weekly Opportunity Map updates every Monday (at a preferential add-on price). Each client receives a personalized Opportunity Map (at a preferential add-on price), so the coach and the executive compete where their value is needed now.
Up to 25
clients a year on your personalized Business Archetypes page
Weekly
Opportunity Map updates every Monday, per client
2 × 6h
two six-hour live sessions, with Emanuela and the ArcLine team
Outcome
Certified to apply EB Business Archetypes® with clients, with your own page for up to 25 clients a year.
CHF 2,458
per coach · certification + your own page for up to 25 clients a year · limited to five coaches per cohort.
The Positioning Lab. Five coach practitioners, two six-hour sessions, one certification per leader.
Upcoming sessions